3+ day, 7+ hour ago   (169+ words) Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy. Open houses can generate more business when agents treat them as an ongoing prospecting strategy instead of a one-time event, real estate coach…...

4+ day, 7+ hour ago   (201+ words) NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer. Baby boomers are using decades of accumulated home equity to make cash purchases at rates far above younger…...

5+ day, 7+ hour ago   (198+ words) Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said. Lisa Lippman, a top broker with nearly three decades of experience, says there are no shortcuts…...

1+ week, 4+ day ago   (158+ words) Most executives expect a flat second half as rising construction costs and cautious speculative building shape the new-home outlook. Homebuilding executives have grown markedly more guarded at the midpoint of 2026, based on a poll of 127 senior leaders from Builder Advisor…...

1+ week, 6+ day ago   (141+ words) Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property. AI-generated listing videos can give agents a more affordable way to market properties, but inaccurate edits can create compliance and…...

2+ week, 5+ day ago   (361+ words) People moving to Florida from other states tend to earn more and are more likely to own a home, while international migration now drives most of the state’s net growth, according to the Florida Chamber Foundation’s 2026 Florida Business & Economic Mid-Year…...

3+ week, 7+ hour ago   (138+ words) Florida Realtors’ Board of Directors approved today the association’s support of Amendment 3, a November ballot measure that would provide property tax relief and make changes to Florida’s homestead and non-homestead property tax structure. Florida Realtors®’ Board of Directors today approved…...

3+ week, 5+ day ago   (237+ words) More Americans are working past 65, changing what some older buyers want in a home, from office space and strong internet to low-maintenance features. More Americans are working beyond traditional retirement age, and that's changing what some older buyers want when…...