3+ day, 20+ hour ago   (169+ words) Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy. Open houses can generate more business when agents treat them as an ongoing prospecting strategy instead of a one-time event, real estate coach…...

4+ day, 20+ hour ago   (201+ words) NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer. Baby boomers are using decades of accumulated home equity to make cash purchases at rates far above younger…...

5+ day, 20+ hour ago   (255+ words) Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry. Pay attention to the makers!...

5+ day, 20+ hour ago   (198+ words) Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said. Lisa Lippman, a top broker with nearly three decades of experience, says there are no shortcuts…...

1+ week, 4+ day ago   (158+ words) Most executives expect a flat second half as rising construction costs and cautious speculative building shape the new-home outlook. Homebuilding executives have grown markedly more guarded at the midpoint of 2026, based on a poll of 127 senior leaders from Builder Advisor…...

1+ week, 6+ day ago   (282+ words) Florida ranked No. 10 nationally in WalletHub’s latest analysis, buoyed by strong scores for quality of life, safety and the economy. Florida ranks among the nation’s top 10 states to live in, boosted by strong scores for quality of life and safety,…...

1+ week, 6+ day ago   (141+ words) Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property. AI-generated listing videos can give agents a more affordable way to market properties, but inaccurate edits can create compliance and…...

2+ week, 4+ day ago   (242+ words) Advance registration, controlled entry, a second agent and seller preparation can reduce theft, damage and vandalism while keeping the home welcoming. Open houses can expose a property to theft, damage, or vandalism, but highly visible security measures may make prospective…...

2+ week, 5+ day ago   (230+ words) Delta Media Group found AI use among brokerages rose to more than 97% in 2026, but data security, compliance and guardrails remain key issues. With artificial intelligence now woven into much of the real estate business, brokerages are facing a bigger question:…...

2+ week, 5+ day ago   (361+ words) People moving to Florida from other states tend to earn more and are more likely to own a home, while international migration now drives most of the state’s net growth, according to the Florida Chamber Foundation’s 2026 Florida Business & Economic Mid-Year…...