3+ day, 12+ hour ago   (169+ words) Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy. Open houses can generate more business when agents treat them as an ongoing prospecting strategy instead of a one-time event, real estate coach…...

5+ day, 12+ hour ago   (198+ words) Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said. Lisa Lippman, a top broker with nearly three decades of experience, says there are no shortcuts…...

1+ week, 6+ day ago   (141+ words) Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property. AI-generated listing videos can give agents a more affordable way to market properties, but inaccurate edits can create compliance and…...

2+ week, 5+ day ago   (230+ words) Delta Media Group found AI use among brokerages rose to more than 97% in 2026, but data security, compliance and guardrails remain key issues. With artificial intelligence now woven into much of the real estate business, brokerages are facing a bigger question:…...

3+ week, 3+ day ago   (293+ words) Florida Realtors legal experts urged Realtors to address issues early, document agreements, ask the right questions and use trusted sources to help prevent transaction problems. Some of the biggest legal problems in a real estate transaction can start with seemingly…...